Your trusted electrical wholesaler for trade, service and supply
We're MIW's electrical wholesale division, supplying electricians, contractors and wholesale accounts with quality products, trusted brands and practical branch service. Strong supplier relationships, responsive support and over 150 years of combined experience across the MIW team: we're here to keep your jobs moving.
Built for the electrical trade
We focus on what tradespeople and electrical contractors actually need: reliable supply, sharp pricing, honest advice and branches that are easy to use. As MIW's wholesale division, we combine independent wholesaler strength with trade-first service: product access, knowledgeable counter staff and support that fits real jobs.
Whether it's tomorrow's van stock, a bigger project buy or the latest supplier offers, we aim to be the wholesaler you rely on week to week.
Practical support for busy trade customers
When time and supply matter, you need a wholesaler that's straightforward to deal with and ready when you walk in or call.
Trusted wholesale experience
Backed by MIW, we bring deep industry knowledge and a long-standing reputation for service, reliability and quality across electrical wholesale.
Access to leading supplier brands
Access a broad range of trusted electrical, lighting, industrial and related product brands, helping make sourcing simpler and more dependable.
Local branch convenience
Five WA branches mean local counters, practical support and quick answers when you need stock or pricing fast.
Quality products from trusted brands
Strong supplier ties underpin how we support the trade. You get established brands across electrical, lighting, industrial, data, tools and safety: quality and choice for everyday purchasing.
Connected through Gemcell and Imelco
Gemcell is one of Australia and New Zealand's largest electrical wholesale groups, and Imelco is a leading independent buying group. Through both partnerships, our trade customers benefit from stronger supplier reach, shared promotions and the latest industry publications, including Gemcell magazine when new issues land.
View Latest Gemcell Magazine
A wholesaler customers can rely on
MIW has built its reputation on responsive service, strong customer relationships and a genuine commitment to quality. The MIW Electrical Wholesalers website can reinforce this by showcasing customer reviews and testimonials that reflect the day-to-day experience of dealing with a team that understands the trade and values long-term relationships.
“Great experience dealing with the MIW team. Feels like a century of industry experience at your disposal. Would recommend 10/10.”
Dylan P.
Electrical Contractor
Bibra Lake, WA
“Excellent service. Great ever expanding range and very competitive prices. I will definitely continue to shop here and happy to recommend anyone who is interested in any electrical products.”
Taddy J.
Project Manager
Welshpool, WA
“Have been using this store for trade supplies for 4 years. Great team. They Always follow up and deliver great service.”
Damon R.
Master Electrician
Busselton, WA
Supporting trade customers across Western Australia
Bibra Lake, Busselton, Malaga, Welshpool and Osborne Park: local counter teams backed by MIW's wider wholesale capability. Nearby service with group-wide strength behind it.
30 Walters Dr, Osborne Park WA 6017
16 Colin Jamieson Dr, Welshpool WA 6106
42 Industry Street, Malaga WA 6090
7 Ponsford Chase, Busselton WA 6280
40 Port Kembla Drive, Bibra Lake WA 6163
Backed by quality, experience and trusted standards
MIW's commitment to quality, service and ethical practice sits behind everything we do. Over 150 years of combined team experience, ISO 9001 certification and a customer-first mindset. That's the standard we trade on.
Over 150 years of combined experience
Deep industry knowledge across the team
ISO 9001 certified
Quality management standards
Proudly independent and privately owned
Privately owned Australian business
Part of the Gemcell network
Australasia's leading wholesale network
Multiple Western Australian locations
Local service across Western Australia
Fast access for trade customers
Log in for pricing, ordering and account tools built for MIW trade customers. Quick online access when you already hold an account with us.
Enter Trade Portal
Talk to your local MIW team
Stock runs, specials, promotions or trade portal access: whatever you need, our branches are here with dependable supply and practical counter service.
News and insights
Extended trade counter hours for peak season
Select WA branches are offering additional counter hours to help contractors stay supplied during summer project peaks.
Read article
Latest Gemcell magazine now available
Catch up on supplier stories, new ranges and Gemcell-wide initiatives in the latest Gemcell magazine.
Read article
A focused wholesale experience for WA electricians
Strong supplier partnerships, WA branches and trade-focused counter support for contractors state-wide.
Read article